The brands that break their categories (how…

Jessica Verbraeken

4 hrs ago

Most brands try to be “better.” The ones that actually win decided to be something else entirely.

2 Comments

Jess, The Creator

thank you so much for this essay, Jess!!! it was awesome! I really like the "questions worth asking" section!

Jessica Verbraeken

You’re welcome. I’m glad it was helpful.

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