9 Comments
User's avatar
Kristin K Wilde Giuliani's avatar

I love this idea of remembering one word: contrast. That is a super clear concept for something that gets turned into such a complicated process!

Emily Parcell's avatar

A brand with a stance…going to do some work on mine to give it one!

Jessica Verbraeken's avatar

Every brand needs one ;)

Erin Pyper, MSW's avatar

All of this makes sense and can reduce burnout.

Jessica Verbraeken's avatar

That’s what we need exactly. Less effort, more impact.

The Solopreneur Accelerator's avatar

We’ll need even more disruptive branding in this AI era. The internet is getting more and more boring and tasteless

Jessica Drapluk's avatar

This is such a refreshing perspective. I appreciate how you reframe visibility as resonance rather than volume. Attracting the right people through clarity and coherence feels far more sustainable, especially for introverted founders who value depth over constant output. Letting the brand speak before the person does is a powerful shift. Great work, Jessica!!

Jessica Verbraeken's avatar

Thank you. Glad it resonated with you!

M J's avatar

This is great info! So practical and easy to understand.