"Blending in louder" is the most accurate description of what bad content strategy produces, and I haven't seen it put that cleanly before. The trust recession framing is right too — people aren't tuning out because there's too much content, they're tuning out because most content is making the same promise with a different face on it.
The shift from attention to credibility isn't just a market correction but the market finally catching up to what actually works.
Specificity was always the answer.
It just took AI commoditizing generic information for everyone to feel it.
I can see that there is a quiet movement away from the attention economy, which is really vampiric in nature. It's been treating creativity like it comes from a factory production line yet fostering the trait in people of necer being satisfied or content, but always looking for what's next within seconds of viewing a piece of creative content. Without contentment, there isn't any happiness.
I love how you worded this we are shifting from attention economy to the credibility era. What you describe is exactly what I mean when I say show up authentically. Great post
"Blending in louder" is the most accurate description of what bad content strategy produces, and I haven't seen it put that cleanly before. The trust recession framing is right too — people aren't tuning out because there's too much content, they're tuning out because most content is making the same promise with a different face on it.
The shift from attention to credibility isn't just a market correction but the market finally catching up to what actually works.
Specificity was always the answer.
It just took AI commoditizing generic information for everyone to feel it.
I can see that there is a quiet movement away from the attention economy, which is really vampiric in nature. It's been treating creativity like it comes from a factory production line yet fostering the trait in people of necer being satisfied or content, but always looking for what's next within seconds of viewing a piece of creative content. Without contentment, there isn't any happiness.
I love how you worded this we are shifting from attention economy to the credibility era. What you describe is exactly what I mean when I say show up authentically. Great post